Get Inspired — First Impressions

7 Seconds To Make A First Impression

By Amelia Bell on

First impressions count. It’s frequently argued how long we have to make that all important first impression with roughly seven seconds being a fair average. However, Janine Willis and Alexander Todorov, psychologists at USA's prestigious Princeton University, gave us a mere tenth of a second before we judge and are judged… a blink of an eye in fact. Scary stuff knowing that I’ve just been down to my local post office in a mismatched grey tracksuit, odd socks and sliders. Not a good look my friends, not a good look. However, pulling back up onto my driveway the first impression of...

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